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PR & Communications Consultant

For startups, scale-ups, and VCs

ABOUT

Tech and innovation deserves top-tier media coverage, but getting it requires a newsroom insider.

With over 20 years of experience as an writer and editor with Sifted, the FT, the Guardian, Wired - and many more - I now help European and American startups tell their stories.

From hands-on media training and pitch-refining workshops to high-impact content creation, I give founders and communications leaders the exact blueprint needed to win the attention of top-tier editors and writers.

WORKED WITH

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Testimonials

  • "Orlando handled the launch announcement for Dust's expansion into the UK. He was able to secure media coverage and podcast appearances to a very tight deadline. He is professional, easy to work with, and we'd be keen to work with him again.”

    Romain Dillet, Dust
    October 2026

  • "Orlando is focused on delivery, which is refreshing from a PR person. He is very well connected and knows exactly what journalists and editors want - and when they want it. He has a genuine interest in the companies that he works with and a passion for startups, founders, and the stories they want to tell."

    Scott Liddle, co-founder, Capi Money
    October 2026

  • "Orlando handled the announcement of our seed round in September 2026 and secured a spread of great coverage across the startup media. He's a no-nonsense guy: you tell him what you want and he goes out and gets it - simple as that."

    Tristan Fulchiron, co-founder, Opio
    October 2026

Find Out More

WHAT I DO

I’m a newsroom insider, with over 20 years as a writer and editor at titles including Sifted, the FT, the Guardian, Wired, and many more. 

Now I help founders and investors tell their stories in the world’s leading news outlets on both sides of the Atlantic. This includes news coverage, thought-leadership and broadcast appearances. I also work on owned and earned content, including ghost-writing. 

Unlike most agencies, I am happy to operate on flexible price-per-placement models and one- to three-month retainers that benefit early-stage startups. Reach out for rates!

Get in touch to find out more: ocrowcroft@gmail.com

  • Helping companies secure the top tier coverage they need in the media outlets they want. No agency excuses, no junior account managers, no 24 month retainers - no nonsense.

  • Creating  clear PR approach that aligns with your wider marketing and communications goals, with practical ideas your team can put into action.

  • Developing the messaging and storytelling skills that are key to getting your startup or fund noticed ahead of - and between - investment rounds and for winning customers.

  • Train agency and in-house PR teams in the art of journalist outreach, providing insights that editors and reporters want, when they want them. Providing media training to founders.

  • Turning your expertise and ideas into compelling content that builds authority, supports your communications strategy and gets your organisation noticed.

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Work with me

Strategic PR and communications support that builds reputation, raises visibility and gets your story in front of the right people.

Email me or fill in the form.