Training

This 90-minute session is a primer on dealing with the press for founders of early stage startups, in-house marketing and comms teams and agencies. 

We discuss what journalists at tech publications are looking for and when they are mostly likely to need it, and outline the different desks that could be relevant for media opportunities: from reporters to editors and finally opinion sections, podcasts and broadcast. 

We cover on-and-off the record, media messaging, ‘news-jacking’ and the basics of cold pitching, the importance of subject lines and when to use - and not to use - AI.

In this 90-minute session for PR teams and agencies, we go granular on pitching, looking at what works and what doesn’t, looking at the common mistakes that result in your pitch going to trash or receiving the dreaded: ‘We’ll pass’. 

This is an interactive session: participants should be ready to send in their pitches and have them workshopped in real time. Agencies can send me an NDA and a list of clients and we look in detail about how to get them in the top tier publications that need to be in.

This 90-minute session covers data and how to use it, covering surveys, in-house data and Freedom of Information, and how they can be used to generate top tier coverage. For most startups and investors, data is the absolute best asset that they are not using. 

As a former investigative journalists that has used FOI for decades, I take teams through the process, highlighting the major exemptions and how to avoid them. You will finish this session with solid ideas for FOIs and how to use them - we may even do one in real time! 

We also cover how AI can be used to streamline the process and make both generating and handling data easier